The first advisory role I took was £500 a day. They said yes too quickly. That was the sign. It was meant to be 2 days a month. It crept to 4. I didn't clock it at the time but that moment taught me more about pricing and scope than anything else. Today I have the receipts and the data. We are talking at least £2,500 a day. I keep hearing people use fractional, advisory, coaching, and portfolio career as if they all mean the same thing. They do not. And the reason this matters is not...